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Articles on PPC

In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

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  1. 'Delete' is Now 'Remove' In AdWords

    Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.

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  2. Restructuring Your PPC Campaigns in 5 Key Steps

    Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.

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  3. Google Updates Shopping Feed Requirements

    Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing.

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