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Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search

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Never dull, the Pinterest platform was abuzz with news this week, including an announcement for a new recipe search for special dietary needs and a couple features spotted by users in testing, including personalized home pages and functional GIF images.

1. Personalized Home Pages

Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported a new “personalized for you” link appearing in the top navigation for some:

pinterest-personalized

From TechCrunch:

Your “personalized” page itself is a collection of words and topics that seem to be based on your pinning activity. What’s different about this section is not only the content, but also the look-and-feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some sections here are larger than others, likely indicating you’re doing more pinning around that particular topic.

2. GIF Images

We also learned Pinterest is experimenting with GIFs as a new image format for the platform. Some users were able to see these GIF images in action. 

pinterest-gif-collage-595x640

From Mashable:

After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small "play" button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF's original source outside of the platform.

Today, Pinterest made it official, announcing support of GIFs.

3. Recipe Search

Pinterest announced a way it’s helping those with special dietary needs search for recipes. With a new feature, users can look for recipes and ingredients and filter by categories such as:

  • Vegetarian
  • Vegan
  • Gluten-free
  • Paleo

pinterest-recipe-search

Here’s how it works, from Pinterest:

1. Enter a specific dish or ingredients in the search bar, like “salmon with asparagus.”
2. On the search results page, click All recipes to switch to the recipes-only search. You can also click on any of the diet filters to narrow in on exactly what you want to make.

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