Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures.
While these aren't the most comprehensive traffic figures, comScore's July numbers show that Yahoo boosted its traffic by around 20 percent compared to last July. This is the first time Yahoo has taken the top spot on comScore's list since May 2011.
Also of note, Tumblr, which Yahoo recently acquired, didn't help pass Google on unique visitors. Tumblr ranked at 28th in the list, with roughly 38 million visitors during the month of July.
Speaking during the firm's second quarter earnings call, Mayer said that increasing traffic was one of her main focuses since taking over at the company.
"Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue," she said. "People, then products, then traffic, then revenue."
The usual suspects – Microsoft, Facebook and AOL – took the third, fourth and fifth spots, raking in an estimated 180 million, 142 million and 117 million unique visitors last month, respectively.
This article was originally published on the Inquirer.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.