How many of you have had this experience recently? Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to. The video will certainly raise a smile.
A man walks into a supermarket to buy some olives. While searching the aisles, he is bombarded with related products and offers from different sales assistants.
What I like most is the way it illustrates, or dramatizes (I'm really not sure of the right word in this context) algorithms we are all familiar with - such as "people who bought this also bought," and "popular products."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!