Google Analytics.
Is user data truly protected in the Google Analytics universe?
After the GDPR breach in Italy, France, and Austria, here's a closer look at data analytics and factors marketers need to be mindful of
Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal…
Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. A four-step guide to help you…
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the…
Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are…
How to teach an old blog new SEO tricks
Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here's a nine-step…
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…
Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
How audience insights can improve your campaign’s bottom line
Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
Eight great tips for internal site search optimization
Discover eight great tips for internal site search optimization. Boost revenue and conversions by simply optimizing for your existing organic traffic.
Four common Google Analytics myths busted
If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better…
Google Analytics glitch in an ad-filled internet
A must-read if you care about your business KPIs. Observations about the Google Analytics glitch, the culprit, and how it reduces the…
Six key content performance aspects that Google Analytics can’t measure
GA can hint about how people feel about your brand but to truly understand content performance aspects, you’ll need to turn elsewhere.
Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for "exit rate" or something else. A quick-fire guide to become a bounce rate…
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales…
How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google…
Why an SEO should lead your website migration
From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration.
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that…
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Google Analytics is great, but here's look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and…
How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much…
SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how…
How to get international insights from Google Analytics
Google Analytics is powerful but the sheer volume of data available can make finding usable insights tough. 10 tips for using it…
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