Travelers visiting parts of Australia are being urged by police not to rely on Apple Maps to guide them. The warning comes from the Victoria Police and follows a couple of incidents where people have got lost and could have died from heat or exposure, according to Australia's ABC News.
"If it was a 45-degree day, someone could actually die," said Victoria Police inspector Simon Clemence, who has become increasingly concerned that errant Apple Maps users are getting lost. "It's quite a dangerous situation, so we would be calling for people not to use the new Apple iPhone mapping system if they're traveling from South Australia to Mildura."
Apple Maps is one of Apple's few stumbles, and has been criticized since launching. This is the first time it has been suggested that using it could kill you though.
After its failed launch Apple CEO Tim Cook apologized to users for Maps, and added that the firm was working hard to find out where it went wrong and fix it.
"With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," he wrote in an open letter. "Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."
Cook suggested that users turn to rival navigation providers like Google Maps or Nokia Maps.
About a month later Scott Forstall, head of iOS Applications left Apple amid rumors of a falling out with Cook over that apology.
This article was originally published on the Inquirer.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!