Bad news for iPhone users. Google has revealed that it won't be bringing Google Maps back to IOS anytime soon.
Apple launched its own Maps application last week, a move that was met by widespread derision for its inaccurate locations and directions, as well as its lack of public transport information.
It also seems like iPhone and iPad users will be left struggling with Apple's Maps app, as Google has said it has no plans to bring Google Maps back to IOS. We can't help but think this is a good move on Google's part, as it might draw some users away from IOS to its Google Maps equipped Android operating system.
Google's executive chairman Eric Schmidt announced the bad news, telling Reuters that the firm "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6.
"We think it would have been better if they had kept ours. But what do I know?" Schmidt added. "What were we going to do, force them not to change their mind? It's their call."
What's more, Schmidt said that he hopes Google will remain Apple's search partner on the iPhone, but he didn't sound too optimistic that this will happen.
"I'm not doing any predictions. We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit," he said.
Also on the subject of search partners, according to Forbes, Schmidt said Google would be "interested in working with Yahoo US. He also said nothing doing for the time being, but they would be interested. It was also mentioned to him that there is new management at Yahoo US with a Google connection [Yahoo CEO Marissa Mayer]. But he played it pretty straight…. He also said they had expressed this interest to Yahoo before on a number of occasions."
This article was originally published on the Inquirer.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!