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The Search Engine Report - Number 117

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In This Issue
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+ Departing From Search Engine Watch
+ Upcoming Search Engine Strategies Events
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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Departing From Search Engine Watch
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Just a short note for now, to alert my readers that I'm leaving Search Engine Watch as of December 1. The site's owner Incisive Media and I have been unable to agree on terms to renew my contract. I'm also currently set to leave the Search Engine Strategies conference series at the end of this year.

I explain more about my decision on my personal blog in Leaving Search Engine Watch. I've also did a follow-up post, The Day After & Many Thanks!, after the warmly received outpouring of support. Pondering Next Steps -- Making No Fast Decisions covers what I can tell you so far about my future plans -- mainly that I'm weighing options and still talking with Incisive along with other companies.

I won't get all mushy and sad and say goodbye to readers yet, since I'm still planning to work just as hard as ever for Search Engine Watch through the end of November. I have no news on who will be taking over, but I or someone else from Search Engine Watch will keep you informed as Incisive makes those plans and let you know via the newsletter.

To keep up with my personal plans, you can subscribe to my personal blog at Daggle or sign-up for a mailing list I've started to keep people informed here. I'm continuing to do the Daily SearchCast podcast, for those who like it. It has moved to its own site, DailySearchCast.com.

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Upcoming Search Engine Strategies Events
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Don't miss our search marketing & networking events! There's one coming near you:

I've still got openings on a few panels for our SES Multimedia & Mobile Edition 2006 show this October in Los Angeles. In particular, I'm looking for those involved with mobile SEO, though I also have a space on our video SEO, image SEO and possibly the podcast SEO sessions. More details are here. Pitches are being taken through Thursday, September 7 (IE, get them to me before Friday, September 8).

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== Sep. 6, 2006 ===

Google Debuts 200 Year News Archive Search - News and history junkies take heart: Google's new News Archive Search lets you search back over twenty decades worth of historical content, including scads of articles not previously available via the search engine. See also

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Microsoft Adds Behavioral Targeting Features To adCenter - Microsoft has added behavioral targeting features to its adCenter product. Microsoft has broken down internet surfers into 18 audience segments including; mobile users, Internet power users, gamers, movie watchers and more. See also: Microsoft ContentAds Inviting Advertisers into Pilot

=== Sep. 5, 2006 ===

Netscape Search Inserts Netscape News Above Web Results - Netscape Search has gained a new "Netscape.com results" section at the top of the page that shows you top voted stories from the Netscape community news service. See also Understanding Digg.com.

=== Sep. 4, 2006 ===

Bringo Click To Call Service Attempts To Help Consumers Foil Voice Response Systems - If you're a credit card issuer, a cell phone carrier or an airline you use IVR (interactive voice response) phone trees to resolve calls. Now comes a deliciously subversive "click to call" service is designed to help people bypass these.

=== Sep. 1, 2006 ===

Google Images Labeler: Google's Challenge To Flickr? - The Google Image Labeler game is designed to help Google improve its image search results through tagging -- and feels like a catch-up game with human-powered efforts that Yahoo is embracing via Flickr. See also

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: TrueLocal Launches Canadian Local Search Engine - The Video Void: Where Are All The AdSense Video Ads? - Here Comes Social Media Optimization? - Google Apps for Your Domain, and more.

=== Aug. 31, 2006 ===

The Taming of the Bots - All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad? See also:

=== Aug. 30, 2006 ===

Download Books For Free From Google Book Search - Google is now offering free, downloadable versions of public domain books that you can find in Google Book search. Unfortunately, there's no way to browse through a directory of books that are available. However, you can keyword search for them easily, sort of. See also: University of California Joins Google's Book Scan Project.

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Pricing Models for the Small SEM Shop - How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice. See also: Top SEM Firm Mistakes

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Windows Live QnA Beta Now Live - The Windows Live QnA service is now a public beta, meaning you can test it out Microsoft's entry into the question answering space for yourself. See also:

=== Aug. 29, 2006 ===

Generating Buzz With Link Baiting and Viral Campaigns - What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns. See also: Social Media Optimization: It's Like SEO, For Social Sites

=== Aug. 28, 2006 ===

Winning Big With a Small Search Marketing Budget - Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.

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Google, Favored Sites, and Editorial Opinion - There's a lot of blog coverage of a new patent from Google about how some sites might get ranked based on "favored status" and editorial input. A look at the patent. See also:

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eBay Signs International Paid Search Deal With Google - eBay has reached a deal with Google to offer up paid search ads eBay's sites outside the US and do click to call in both the US and internationally.

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Yahoo Removes Blog Search For Short Term - The blog community is buzzing over Yahoo removing blog search, including removing the Yahoo News integration of blog search or even accessing blog search at Yahoo.

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Google Apps for Your Domain Live - Google announced the official launch of Google Apps for Your Domain, and enterprise solution bundling Gmail, Calendar, Page Creator and Talk for your own domain.

=== Aug. 25, 2006 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: What Is Social Search? - Keeping Track of Links - Virtual Servers and Subdomains for SEO - Advertising With Ask - How Much to Charge for PPC Work? and more.

=== Aug. 24, 2006 ===

Search Marketing Works for B2B, Too - Most people assume search marketing works only to reach consumers, but it's actually quite effective for businesses wishing to connect with other businesses, as well.

=== Aug. 23, 2006 ===

Yahoo Adds Coupon Shortcut, Making Finding Coupons Easy - A new Yahoo Shortcut which gives searchers quick and easy access to coupon codes. See also:

=== Aug. 22, 2006 ===

Google CEO Maps Missions, Stays on Message - Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine. See also:

=== Aug. 21, 2006 ===

comScore Figures Show First Google Decline For Nearly A Year, But What To Believe? - The latest search engine share figures from comScore are now out, and Google's nearly year-long continued rises have came to a halt in July 2006, according to comScore. But how much can you trust any of the figures that ratings services provide? In this post, I look at the latest comScore stats and begin a series about how to critically evaluate search share ratings. See also:

=== Aug. 18, 2006 ===

Washington Post Selling Text Links? - The Washington Post launched a sponsored blogroll product that allows people to pay to be listed in the blogroll....but without nofollow, does it violate Google rules about selling links?.

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GoogleCheckout.com Or Go Ogle Checkout: Google Complaints Against Google-Like Domain Names - ResourceShelf has compiled sources of historical complaints Google has issued to those who have registered Google-like domain names, including a person who said she didn't register GoogleCheckout.com but rather "Go Ogle Checkout" for an online dating service.

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Googlers Only Have Sold GOOG Stock - Cause Of Drop In Stock Price? - Bloomberg has a very interesting report on why they believe Google's stock has been falling this year, down about 7 percent this year. They say that Google's executives have sold off a boatload of stock since the IPO. See also: Google's Costs To Increase With Data Center Needs & Increased Employee Compensation.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google Buys Neven Vision to Boost Photo Management - Biggest Misconceptions People Have About SEO - Importance of Fresh Links - Kanoodle & Moniker: What unique strengths and assets do they bring together? and more.

=== Aug. 16, 2006 ===

Expose: Search Engine Bloggers Tell All - There is nothing like getting good scoop, and this is exactly what the panelists served up during the 2006 SES San Jose session, "Speaking Unofficially: Search Engine Bloggers." See also: The Good & Bad Of Working At Yahoo.

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More than Organizing Photos? Google Acquires Neven Vision - Neven Vision has now joined Google. The company's software makes it easier for people to find and organize their photos. But, is there more to the purchase? Looking around some blogs that discussed the acquisition holds hints to possibly more for Google.

=== Aug. 15, 2006 ===

103 Links About SES San Jose 2006 (AKA The Big Recap) - Couldn't make it to recent monster Search Engine Strategies show in San Jose? Here's a guide to coverage from across the web, organized into topic areas.

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What's the Big Deal With Social Search? - Social search is garnering a lot of attention these days, but despite all the hoopla it's not likely to displace traditional algorithmic search any time soon. See also: Who's Who in Social Search.

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Three Years On, Google's Trademark Usage Letters Become News Again - How long does it take the wheel to spin full circle on the internet? Apparently three years, judging from the outcry over Google's "new" move to send out trademark protection letters asking people to be careful about how they use the word Google.

=== Aug. 14, 2006 ===

Beware: Is Your Hosting Provider Cloaking Paid Links On Your Site For Their Benefit? - Some web hosts are inserting links on sites run by their clients, without notifying the web site owner and doing it via cloaking. See also: How XSS HTML Injection Might Let Others Put Links On Your Sites.

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Google Video Replaces Froogle & Expandable More Link Added To Google Home Page - Google has removed Froogle from the home page, added Video and added a "more" link that opens up some more options, including "books," "froogle," "groups," and "even more." See also: Google Web Category Links Get Overhaul.

=== Aug. 11, 2006 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: SES 2006: Social Networks and SEM - Yahoo! Search Builder - Google Picked As MySpace Partner - AOL Releases Search Data, and more.

=== Aug. 9, 2006 ===

Search Privacy Concerns Humanized As The New York Times Tracks Down Anonymous AOL Searcher - Following the release of AOL's "anonymous" search records, the New York Times tracks down the person who is about to become the most famous searcher ever: Thelma Arnold, a 62-year-old from Georgia. See also:

=== Aug. 8, 2006 ===

Yahoo Releases Updates To Site Explorer - Yahoo announced a new upgrade to the Site Explorer tool they initially launched last year, including the release of deeper details about a site. See also: Which Queries On Yahoo Search Get Redirected To Site Explorer?.

=== Aug. 7, 2006 ===

Google & MySpace In $900 Million Deal On Search & Contextual Ads - Google and MySpace have reached a deal for Google to provide search and contextual ads to MySpace, in return for giving MySpace (well, the entire Fox Interactive Media network) $900 million in guaranteed payments through 2010. See also:

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Yahoo Launches Search Builder - Yahoo has launched of Yahoo Search Builder, a way to build a search engine for your own web site or to create a search engine that checks across a collection of sites. The Yahoo Search blog has a nice overview of the new product. See also: Rollyo Adds More Functionality.

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Google & Viacom Partner In Video Ad Test - Google and Viacom have partnered to place Viacom video clips (MTV and other clips) on web site owner pages. See also:

=== Aug. 4, 2006 ===

Google Sitemaps Becomes Google Webmaster Central; Preferred Domain Tool Launched - Google Sitemaps has gained a new name along with new features. Google Webmaster Central is the new name of the former Google Sitemaps service, which now has evolved into a central place for Google to provide help information, statistics, reports and tools to help webmasters. See also:

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Searching For Other Search Engines At Search Engines - What happens if you search for search engines on the various search engines? Some try to keep you from going to their competitors.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: The Official SES San Jose 2006 Conference Thread - Would You Tell Just One Secret? - AdSense Bad For Your Business - Yahoo! Launches A New Slurp Crawler, and more.

=== Aug. 3, 2006 ===

Learning Search Marketing via Multimedia - When you're learning the ins-and-outs of search marketing, it can be helpful to have an expert walk you through the various tasks you need to be successful. A new multimedia search marketing course does just that.

=== Aug. 2, 2006 ===

Search Tools for Air Travelers - If you're planning to fly somewhere, these sites can enhance and supplement your experiences with online travel search engines.

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Industry Groups, Search Engines To Develop Click Fraud Guidelines - The Interactive Advertising Bureau and the Media Rating Council are partnering with Ask, Google, Microsoft, Yahoo and others to form an industry group to establish guidelines for what constitutes valid clicks and invalid clicks on ads. See also:

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from any of the Search Engine Watch staff who post to the blog.

=== Sep. 5, 2006 ===

New Look YellowPages.ca Comes Out Of Beta - Canada's Yellow Pages Group took its new search-driven yellow pages redesign out of beta over the weekend. Here's what we wrote when the new site initially launched....[MORE”

=== Sep. 1, 2006 ===

Search Engine Roundtable Starts Podcast: The Search Pulse - Barry Schwartz of Search Engine Roundtable is running a new podcast, The Search Pulse, to recap the most discussed and important topics within the search marketing community on a weekly basis....[MORE”

=== Aug. 31, 2006 ===

Ask.com Adds Emoticons Or Smiley To Smart Answers - Ask.com have added a new Smart Answer to their suitcase, it is called an emoticon or smiley. You know they look like, :-) or ;-) or :D, you get my point. So now if you search on some of the more popular emoticon at Ask.com you will get a Smart Answer explaining what they are.

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Tips On Getting Listed In Local Search Results - Patricia Hursh covers the what, why and how on local search, with four key steps on getting listed and visible....[MORE”

=== Aug. 30, 2006 ===

Yahoo 'Goes' for Windows Mobile - Yahoo announced today the availability of its Go bundle of services for Windows Mobile....[MORE”.

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Accoona Review In Ariadne - Accoona offers some interesting alternatives for the news and web searcher....[MORE”

=== Aug. 29, 2006 ===

AOL Launches New Music Store - AOL has lunched a revamped AOL Music portal with a new music store and a subscription based service....[MORE”

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Yahoo Revamps Real Estate Portal - Yahoo has revamped Yahoo Real Estate. They have also added some more Yahoo Shortcuts that pulls data from Yahoo Real Estate, directly on Yahoo Search, along with other changes....[MORE”

=== Aug. 25, 2006 ===

Windows Live Video Beta Now Available - Microsoft is testing a video search engine....[MORE”

=== Aug. 24, 2006 ===

Dutch Farmers Site Loses Court Case Against Google - The Dutch farmer dating site has lost their court case in Amsterdam, over sex and pornographic ads coming up in response to searches for their name, Farmdate....[MORE”

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Google Joins Coalitions To Fight Child Pornography - The Google blog announced that Google has joined two coalitions to help protect children online. These coalitions combat child pornography and child exploitation on the Internet. The National Center for Missing & Exploited Children (NCMEC) release can be found here.

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Mobile Search for TV Listings - TV Guide and mobile local search content provider 4Info have teamed up to permit cellphone users to access TV Guide's listings content via SMS or WAP....[MORE”

=== Aug. 22, 2006 ===

NearbyNow Brings New 'Inventory' To Local Search - A new site called NearbyNow is pulling together real-time POS ("point of sale") inventory information from retailers large and small and presenting it through local-mall portal sites....[MORE”. See also: Find 'Nearby Stores' With Become.

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Search Medica - The GPs Search Engine - Search Medica is a search engine that has been specifically designed for GPs (General Practitioners or Doctors) to use....[MORE”

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Saving Addresses At Google & Yahoo Maps - A fairly new feature at Google Maps allows you to save locations for later use. I thought it would be useful to write a "how-to" save addresses at Google Maps and Yahoo Maps....[MORE”

=== Aug. 21, 2006 ===

ClickTracks Acquired By J.L. Halsey - The ClickTracks web analytics service has big news today, that it has been acquired by marketing technology firm J.L. Halsey....[MORE”

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Subdomains Trademark Violations? - Jews for Jesus sued the people running jewsforjesus.blogspot.com. The case was ultimately settled out of court and no ruling has been made. But this raises interesting questions. Could a subdomain be deemed a trademark violation?....[MORE”

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Google Base Adds Click & Impression Metrics For Merchants - Google Base is now showing merchants the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item....[MORE”. See also: Google Releases Google Base API.

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Farecast Adds Cities To Flight Fare Prediction Tool - Farecast, a travel search engine that uses statistical modeling to predict if the prices of tickets will increase or decrease over time, has added cities, to include 55 U.S. cities....[MORE”

=== Aug. 18, 2006 ===

Levi.com Quietly Drops Google Checkout Due To A "Particular Issue" - MarketWatch reports that Levi Strauss & Co.'s has dropped the Google Checkout option from Levi.com, their main web site....[MORE”

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More On Google's Warp Speed Run Into The Star Trek Convention - I wrote earlier about how Google was going to be hunting for engineers at the 5th Annual Official Star Trek Convention this week in Las Vegas. Now more news about that....[MORE” See also: Google To Party At Worldcon: Shiny!

=== Aug. 17, 2006 ===

So Long Daypop & Blogdex - Back in 2003, I wrote about a number of blog search engines emerging at that time. Feedster was brand new and Technorati still pretty young. Both were babies compared to Daypop and Blogdex. Sadly, Gary Price over at ResourceShelf notes in A Brief Tribute to Dan Chan, Daypop, and MIT’s Blogdex that neither of these pioneering services has made it to 2006.

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Human Rights Group & UK House of Commons Demand Google, Yahoo, & Microsoft To Stop Censorship - Human Rights Watch told Google, Yahoo and Microsoft to be upfront with their users about the censorship and stand up to the political pressure China places on them....[MORE”

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Ask.com Adds DVD & TV Data To Movie Smart Answers - The Ask.com Blog announced an upgrade to their movie Smart Answer feature that adds DVD purchase information and TV data. Here is a brief summary of the blog entry....[MORE”. See also: Ask.com Releases ISBN Number Smart Answers.

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Google Talk Gains Voicemail, Music Status, Photo & File Sharing Features - Google has announced that its Google Talk instant messaging platform now allows you to share files with other Google Talk users, view photos, see what others are listening to and more....[MORE”. See also:

=== Aug. 16, 2006 ===

Google WiFi Hits Mountain View For Free - Google is providing a free WiFi network under "GoogleWifi" (802.11b/g) in Mountain View, CA. Anyone can use it, including business, visitors and the 72,000+ residents....[MORE”

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Yahoo Releases Yahoo Answers API - The Yahoo Search Blog announced the release of the Yahoo Answers API....[MORE”

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101 Ways To Build Links & Popularity - Andy Hagans and Aaron Wall have compiled a list of 101 Ways to Build Link Popularity in 2006. See also: How Much Is Link Baiting Services Or Projects Worth?

=== Aug. 15, 2006 ===

Google Analytics Opens to Everyone - No Invitation Required - Google announced today that the popular Google Analytics is now instantly available to the public. No more waiting for invitation codes....[MORE”

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Rand & Barry Rank The Best Search Blogs - Rand at SEOMoz posted his "Ranking 50 Top Blogs in the Search Space," which encouraged me to finally post my list of the "Search Blogs Am I Most Likely To Read In More Detail"....[MORE”

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Yahoo's CEO, Terry Semel, Answers Tough Questions - Search Engine Journal pulled out some serious quotes from a Fortune Magazine interview with Yahoo's CEO, Terry Semel....[MORE”

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Yahoo, MSN, & Google Fall In Customer Satisfaction Survey - The American Customer Satisfaction Index has been released and Yahoo, MSN and Google all fell in points from last year's results....[MORE”

=== Aug. 11, 2006 ===

Chinese Government Opens Up Blogger Again - CIO reports that after three years, the Chinese government has opened up access to Google's Blogger. Why did they reopen access? Well, no one really knows. Maybe it is because restricting access to Blogger won't stop people from starting blogs with other software?

=== Aug. 10, 2006 ===

Custom Map Icons Added For Google Local Business Ads - The Google Blog announced a new feature for Google Local business ads, named "custom map icons." Basically, for the pinpoints found in Google Local/Maps, you can customize that pinpoint with a favicon like image. You can see an example of this implemented and more details on how it works at the Google Blog.

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Newspapers Getting Into Local Search Game - MediaNews Group, which bought the San Jose Mercury News from McClatchy, becomes the third newspaper group to employ a "guaranteed clicks" geotargeted search program for the local business market....[MORE”

=== Aug. 9, 2006 ===

Sortprice.com - Same Shopping Search, Different User Experience - Yesterday Sortprice put out a press release about being a 'next generation' shopping comparison engine. While I'm not so sure I'd agree with that, the larger players in the industry should pay attention to this little operation....[MORE”

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Google Jet Lawsuit Has Been Settled - The dispute with an aircraft designer over the Google founders' private jet has been settled....[MORE”

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Yelp Now Mobile With Help From Palm - Yelp Mobile is now live, offering review of local services. The site is optimized for the Treo but works on any web-enabled phone....[MORE”

=== Aug. 8, 2006 ===

Exalead Previews New Beta Version - Exalead is previewing a new version. (If you want to take a peek the login is beta). It's still early days yet, but the design is much easier on the eye and less complicated. I've got some initial thoughts on my own weblog but in summary it's an overall improvement on an already excellent resource.

=== Aug. 4, 2006 ===

AOL Video Portal Is Live Today - AOL's new video portal is live. It contains a mix of free and paid content. Video search is powered by AOL's Truveo and Singing Fish engines. It also claims to allow full-screen viewing without degrading resolution. According to Hitwise, AOL has the sixth most popular video destination online behind YouTube, MySpace, Yahoo! Video Search, MSN Video Search, Google Video. Check it out and see how it compares.

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Get Your del.icio.us Network Badge - A new del.icio.us feature named Network Badges shows others "your user name on del.icio.us with a link to your bookmarks, how many people you have in your network, how many fans you have, as well as a link others can use to easily add you to their own del.icio.us networks"....[MORE”

=== Aug. 3, 2006 ===

Eric Schmidt Asks Photos Of Him & Wife To Be Kept Private - The Boston Herald reports that while Google's CEO, Eric Schmidt, was at the Circus Flora in Nantucket, he asked reporters not to take or distribute pictures of him and his wife....[MORE”

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The Concept Of A "Perfectly Optimized Page" - Aaron Wall at SEO Book has an excellent and thought provoking write up named The Myth of a Perfectly Optimized Page....[MORE”

=== Aug. 2, 2006 ===

Search Marketers Often Don't Track All Referring Conversions - A 360i and SearchIgnite study shows that search marketers do not look at all "assists," instead they primarily look at the last referring click that lead to the conversion....[MORE”

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What Is 'Photosynth'? Microsofts's 3D Photo Mapping Tool - The first official project/product from Microsoft's Live Labs is called "Photosynth." What is it? It's hard to describe succinctly. It appears to be kind of mashup of things: photo sharing, visual search, mapping and 3-D....[MORE”

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USA Today Gets A Hold Of Danny Sullivan - Want to take a look at the past, present and future editor-in-chief of Search Engine Watch, Danny Sullivan? Well, today, USA Today released a little write up named "Got a search engine question? Ask Mr. Sullivan"....[MORE”

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About The Search Engine Report
================================

The Search Engine Report is a monthly newsletter that covers developments with search engines and changes to the Search Engine Watch web site, http://searchenginewatch.com/. You may pass this newsletter on to others, as long either part is sent in its entirety. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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