Do SEM work for other companies? Shari Thurow's How Not to Work With an SEO/SEM Firm article from ClickZ will have you nodding your head often in agreement, at what clients will demand, expect and refuse to do. Hiring an SEM firm? Consider it tough love from the folks who really do want to help you.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.