The question comes up often in search marketing circles: Is now the time for search engine marketing standards? In today's SEM Crossfire column, "Standards for SEO and SEM: The Time is Now," Chris Boggs outlines a proposal for standards that define common tactics and assign them a risk level to help search marketers make wise decisions about the most appropriate search marketing plan for their situation.
Do you agree with Chris? Please share your thoughts on establishing SEO standards at the Search Engine Watch Forums.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.