The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site.
Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns showed a return on ad spend of 5x or better.
Seems Google is getting information about senior employees being recruited by Twitter, in order to make counter offers, TechCrunch reported. Google offered ... read more
An overview of some of the weekend’s ad/tech news not to be missed: watch out for multiple records. Facebook To Top 500 ... read more
Reports have it that Google has invested between $100 million and $200 million in social gaming platform Zynga. Beyond the actual size ... read more
Facebook is turning out to be a major video destination although it’s not what the social site is best known for. Indeed, ... read more
Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media group Softbank to ... read more
In a surprise move following a previous fallout, Facebook and Zynga announced they have clinched a “five-year strategic relationship” deal with no ... read more