Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.
How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world.
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns.
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them.
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and location markup for your local business.
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations.
Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t officially announced Google Cars, so we reached out to one of the participating dealerships to gauge early results.