YouTube.
Getting Vertical Key to Google’s Ad Success
Today, Google hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its efforts in five verticals: automotive, retail,…
Will Search Marketers Change Their Spots?
Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to…
Choosing Partnerships for Your Video Search Marketing
Grant Crowell tells you how to select and work with a professional video production partner as well as the importance of choosing…
Others Join YouTube, Google Copyright Lawsuit
Viacom has company now that other companies have joined the lawsuit against Google and YouTube for copyright infringement, Reuters reported. “The new…
Yahoo To Air Presidential Debate
Yahoo announced it will host an online only Presidential debate Sept. 12 with PBS’s Charlie Rose as the host, the UK Register…
Google Adding Copyright Filters To YouTube
Friday during a copyright-infringement lawsuit hearing involving Viacom and Google, a Google attorney told the judge the company was working “very intensely”…
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site,…
Creating Link Love With Informational Videos
Advice for creating B2B videos that can create a lot of link love.
ToDou: China’s YouTube Adds Advertising, Gets Venture Capital
ToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million…
Search Headlines & Links: July 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Call for Production Value Standards in Search Marketing Videos
Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same…
SEW Experts: Call for Production Value Standards in Search Marketing Videos
In today’s Vertical Challenge column, “Call for Production Value Standards in Search Marketing Videos,” Grant Crowell conducts a survey of the top-20…
Opportunities in the Latino Search Market
U.S. search marketers who look to serve U.S. Hispanics and Latin Americans will find fast-growing markets and untapped opportunities from multicultural audiences…
Google Universal: Friend or Foe?
Google's switch to Universal Search has more than a few marketers awash with panic over loss of rankings.
The Beginning of the Fragmentation of Search
Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the…
LG, Google Developing YouTube Phone
Mobile phone manufacturer LG is working with Google to develop a mobile phone that will allow you to upload videos directly to…
Video Search Optimization Tech Tips – Knowing the 4 P’s
Do you want to optimize your video for maximum visibility in the search engine results pages? Grant Crowell explains the technical aspects…
MySpaceTV – Look Who’s Chasing YouTube
Today MySpace re-launched its video sharing site, renaming it MySpaceTV. The New York Times reports that this is a serious attempt by…
blinkx launches contextual online video search ad platform
The video search engine blinkx today announced its new advertising platform, AdHoc, billed as “the first contextually relevant video advertising platform.” The…
YouTube Adds 9 Localized Country Sites
Google announced today that YouTube has added nine country-specific sites. The localized sites are fully translated, with localized home pages, content and…
IDC Predicts Beginning of End for Search Dominance
According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market,…
Younger Folks Like Ads More
Surprise, surprise. As an advertiser, you probably believe that Gen X/Yers are too savvy to be swayed by the singing Alka Seltzer…
Search Headlines & Links: June 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Universal Search Boosting Map, Video Traffic
Hitwise’s Bill Tancer has published an analysis of traffic data on Google’s various properties, comparing them before and after the Universal Search…
Balancing Video Quality and Search Optimization
Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in…
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