Topic

YouTube.

Video search and marketing on the second-largest search engine. 1,225 articles
Local

Mindshare and Google Collaborate to Create Search As Signal

Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.

By Ashley Zeckman · 05 Dec 2014

Video

YouTube Ads: Getting the Content Right

Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.

By Helena Clark · 05 Dec 2014

SEO

Movie-Themed Halloween Costumes Lead Google Search Trends

Costumes from blockbusters like "Frozen" and "Maleficent" are the most searched Halloween ideas on Google this year.

By Yuyu Chen · 14 Oct 2014

SEO

Six Crucial Link Building Strategies to Drive Quality Traffic

Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…

By Pratik Dholakiya · 18 Sep 2014

Social

Four Reasons Google+ Might Still Be Alive After All

Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social…

By Dan Cristo · 16 Sep 2014

Video

YouTube Keyword Tool Goes Missing

Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.

By Ashley Zeckman · 05 Sep 2014

Content

The Art of 6 Simple Questions

How often do you run into a road block when creating killer content? What do you do to keep your blog, video,…

By Michelle Stinson Ross · 28 Aug 2014

Industry

Google, YouTube See Uptick in 2014 Back-to-School Search Traffic

Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also…

By Lisa Lacy · 21 Aug 2014

Industry

Sneak Peek at Google Stars: If Pinterest Met Google Drive

One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1…

By Dan Cristo · 19 Aug 2014

Social

5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other…

By Rebecca Murtagh · 06 Aug 2014