Topic

YouTube.

Video search and marketing on the second-largest search engine. 1,225 articles
Latest in YouTube

The future of gaming and streaming: a networking and SEO arsenal

Highlights of the gaming industry's challenges, the lack of SEO and internet marketing utilization, and scope for innovation

By Anthony DiMoro · 02 Aug 2021

Content

How visual content can give a boost to your SEO and how to take advantage

Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to…

By Anthony Gaenzle · 10 Nov 2020

Development

Five fears of channel owners: What spooks you about creating your own CTV app?

In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween…

By Alex Zakrevsky · 30 Oct 2020

Digital Marketing

Google’s featured snippets: How to get your YouTube video featured in Google

Some of the most practical tips to get your YouTube video featured on Google's featured snippet. More on how to let Google…

By Ann Smarty · 28 Oct 2020

Digital Marketing

Five YouTube promotion mistakes that even experienced professionals make

Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the…

By Connie Benton · 05 Oct 2020

SEO

How to get your YouTube videos appear in Google’s video carousel

Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and…

By Ann Smarty · 11 Sep 2020

Digital Marketing

How businesses can use YouTube to tackle the COVID-19 business crisis

Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the…

By Catherrine Garcia · 07 Sep 2020

Industry

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and…

By Ivan Guzenko · 12 Jun 2020

Industry

Social media influencers fight back the Coronavirus disruption

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn…

By Evelyn Johnson · 01 May 2020

Industry

Ultimate guide to video marketing on YouTube

A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine,…

By Ronita Mohan · 27 Apr 2020

SEO

How to grow your YouTube rankings with the right SEO tools

From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization.…

By Aleh Barysevich · 20 Mar 2020

Industry

The changing face of search: Dynamic content and experiences that perform

Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.

By Jim Yu · 13 Feb 2020

Industry

Quantum supremacy and nine SEO trends that’ll flip 2020 on its head

In 2020 Google will start using breakthroughs like the quantum processor for commercial purposes. Scary? Interesting? Eight SEO trends to watch out…

By Ata Khan · 02 Jan 2020

Industry

Search and the ecommerce holiday season: Capturing key moments that matter

Leveraging real-time insights can take you all the way through to the January sales and more.

By Jim Yu · 03 Dec 2019

Industry

The finite era of “actionable insights”

A day will soon arrive when actionable insights will seem like a quaint notion from simpler times. Synup's SVP of Products and…

By Gil Rachlin · 29 Nov 2019

SEO

An introduction to Google Ads Video Ad Sequencing (VAS)

Video Ad Sequencing helps you dodge YouTube's "Skip Ad". Tips to take your target audience on a video journey, drive deeper awareness,…

By Mike Nelson · 27 Nov 2019

Content

YouTube optimization and intent: Q&A with goop’s Courtney Messerli

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video…

By Kimberly Collins · 01 Oct 2019

SEO

How to optimize your video marketing strategy on YouTube

Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing…

By Ellan Dineen · 27 Aug 2019

Mobile

Video marketing tips and tools to boost your traffic

For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing…

By Nat McNeely · 08 Aug 2019

PPC

Five ways to target ads on Google that don’t involve keywords

Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.

By Jacqueline Dooley · 30 Jul 2019

Content

Don’t underestimate the power of video

Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely…

By Tanu Javeri · 19 Jul 2019

Industry

Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video…

By Luke Richards · 14 Jun 2019

Industry

The evolution of SEO and the shift from point solutions to platform

SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.

By Andy Betts · 07 May 2019

Industry

How AI is powering real-time SEO research: Insights and optimization

Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools…

By Jim Yu · 06 May 2019

SEO

Top advanced YouTube SEO tips to boost your video performance

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most…

By Tereza Litsa · 22 Apr 2019

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