If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.
More glitches in local search listings hijack other businesses.
The Internet Yellow Pages saw a 27 percent year-over-year increase in usage between 2005 and 2006.
Continuing our four-part series on the special information sections creeping into general search results, today we take a look at Yahoo Shortcuts.
The Rocky Mountain News article: World Wide Web cut down to size, takes a look at Local Matters, a new local search ... read more