Yahoo.
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned,…
Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting
The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo…
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+…
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are…
The Dirty Lawsuit Could be First of its Kind in Reputation Management
The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if…
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search,…
Top 4th of July 2013 Searches From Bing & Yahoo
While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading…
Bing Images Adds License Search Filter
Bing has added another feature to Image Search. There is a new menu choice at the end of image search simply labeled…
Yahoo Axes AltaVista Search Engine, Axis Search App
Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with…
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of…
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data…
Yahoo Launches Localworks, a Listing Management Tool for Small Business
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their…
DuckDuckGo Sees Record Traffic After NSA PRISM Scandal
Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it…
Google, Bing Both Win More Search Market Share
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing…
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few…
Google, Facebook, Microsoft, Yahoo Deny Involvement in NSA PRISM Spy Program
The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Yahoo Search Results Get a Google-Inspired Redesign
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo unveiled its brand new look today – one that…
Yahoo Local: How to Set Up & Optimize Your Business Listing
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local…
Yahoo Wants to Buy Hulu
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of…
Google’s Search Market Share Drops as Bing Passes 17%
Google's search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up.…
‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will…
Yahoo Wants Out of Microsoft Search Deal
Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with…
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