Yahoo.
Yahoo Adds Cars.com, Forbes.com and Ziff-Davis to Publishers’ Network
Yahoo announced it has signed agreements with Cars.com, Forbes.com and the Ziff-Davis publications. The press release stated: Yahoo announced significant display advertising agreements with Cars.com, Forbes.com and Ziff-Davis…
SEO SEM Budgets: Define Success Beyond Direct Response
It's not too late to expand search beyond direct response in the 2008 budget.
Solving the Link Building Puzzle: Do or Die.
Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all…
The Tarot of Search Engines: Demographic Data Divining
What if you could gauge a company's marketing strategies by delving into Internet statistics? Here's how you can read search engine tea…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
Yahoo’s Sale Of Overture Japan Questioned
The sale by Yahoo! of Overture Japan to Yahoo Japan – a separate entity owned largely by Soft Bank (41%) and Yahoo…
Future for Kelkoo with Yahoo! Cloudy
As Yahoo! continues to redefine its business, Financial Times reports that Yahoo! is considering divesting Kelkoo, the European shopping comparison engine purchased…
Yahoo Gives More Details To Panama Changes
I received another email with the updated press release about new changes to Panama so figured I would pass it along for…
.EDU domains and links
Links from .edu domains are commonly thought to be higher quality links than links from other top level domains. There is truth…
Better Search: Libraries or Engines?
The Engines win by a landslide, at least according to current college students. They preferred searching on Google or Yahoo versus their…
Study Shows Many Plan to Spend More on Search in 2008
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa…
Yahoo Search Gets Blended, Helpful
Yahoo today launched what it’s calling the “new Yahoo Search.” The biggest changes are the introduction of Search Assist, a pre-search query…
Yahoo Sponsored Listings Allowing Site Blocking
Yahoo announced it is broadening its Traffic Quality Features for its sponsored ads in an email today. Apparently you are now able…
Yahoo Calls In Steve Jobs to Inspire VPs
Instead of the rumored mass firing expected to take place at last week’s all-day meeting of top Yahoo execs in Sunnyvale, attendees…
Yahoo Expands Reach of OneSearch in Europe, Latin America
Yahoo has doubled the reach of its oneSearch mobile search application by partnering with mobile provider Telefonica to make oneSearch the main…
Search Headlines & Links: September 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Marchex Connects Its Local-Vertical Network
When Marchex added its OpenList technology to its 100,000 local and vertical sites in June, it marked the beginning of a process…
Top 10 Search Providers, August 2007
The top 10 search engines and search providers by the number of users and share of total searches.
Yahoo Under-represented at IAB
One unintended consequence of the departure of Wenda Harris Millard from Yahoo is that Yahoo no longer holds a seat on the…
Yahoo Showcases Tools for Teachers
Yahoo today gave a sneak peek of a new research-focused service aimed at making life easier for teachers, Yahoo Teachers. The new…
Search Marketers Stock in Trade? Not Trading Stocks.
Portfolio management no longer strikes fear into the hearts of search marketers. Find out why changing bids doesn't make the marketer.
Yahoo Acquires News Aggregator BuzzTracker
Yahoo has acquired BuzzTracker, a news aggregator combining editorial judgment and algorithms taking into account how many times the story was blogged,…
Popcorn Search Disappoints
The popcorn lung news has been water-cooler talk around here recently. In case you haven’t heard, it can be unsafe to consume…
Google.org investing in plug-in hybrids
Google’s philanthropic arm, Google.org, has issued a call for investment proposals. Specifically, they are looking for entrepreneurs to propose ways to develop…
Local.com Renews With Yahoo As Search Partner
Local.com announced it is renewing its contract to have Yahoo provide its sponsored search results, Big Mouth Media reported. “The result is…
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