Yahoo Search Marketing.
New Research Shows How Search Drives Auto Buyers
A new study from Yahoo and comScore offers some interesting insights into searcher behavior in the huge automotive segment, with lessons for…
Martin Child, VP Of Sales & Marketing Leaves Yahoo Search Marketing
Brand Republic reports that Yahoo Search Marketing’s vice-president of sales and marketing, Martin Child is leaving to work at Webloyalty. Child has…
Highlights from the SEW Blog: July 11, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Understanding Searcher Behavior
Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search…
YSM and Geotargeting
Danny already posted in pretty extensive detail — my laptop battery died or I would’ve put this up sooner — regarding Tim…
Tim Cadogan Talking At Yahoo Analyst Day
Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer…
Search Headlines & Links: May 16, 2006
Below, a recap of stories posted yesterday to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Highlights from the SEW Blog: May 8, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element.…
MSN adCenter Officially Launches & Changes Name to Microsoft adCenter
While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at…