Yahoo Search Marketing.
Branding through Search: Strategies & Tactics
Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new…
Divining the Future of Search Engine Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed…
Divining the Future of Search Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed…
Yahoo to Reduces U.K. Agency Search Ad Commissions
Netimperative reports that Yahoo Search Marketing is reducing the commissions they give U.K. third-party search ad agencies from 15% to as low…
Adware Said To Generate Fake Clicks On Yahoo Search Marketing Ads
Ben Edelman lets us know about his latest study, The Spyware – Click-Fraud Connection — and Yahoo’s Role Revisited, which looks at…
Putting Search in the Ad Mix
Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most…
Yahoo “Search Light” Award Winners Named
Yahoo Search Marketing sponsored its first, invitation-only “Search Light” Awards event in New York, featuring presentations from advertisers including Honda, General Motors,…
Yahoo To Ban Bidding On Competitor Trademarks To Stop Comparison Advertising
Yahoo No Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies…
The Yahoo Search Marketing List of Valentines Day Terms
If you’re in need of help thinking of Valentines Day terms, Yahoo Search Marketing might be able to help. Over on SEOmoz…
Video Search: Still “Early Days”
Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking…