Amazon's new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon's significant shopper base of more than 200 million active customers, and those potential purchases. But will shoppers buy-in?
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority.