Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.
Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds – up to 10x that of current speeds, according to Google.
Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. Germany calls it "one of the most serious cases of violation of data protection regulations".
People in the UK, France, Italy, Spain and the Netherlands now have access to Google Flight Search, its airline flight comparison service. However, there are some big names missing, including some of the more budget airlines.
The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service.
The search giant will rollout free WiFi in the Southwest Chelsea part of Manhattan. Free WiFi will be available outdoors and in public spaces of the area. The deal follows Google's decision to build an ultra fast broadband network in Kansas City.
A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax. The story was reported on by the Associated Press and numerous technology publications.