In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.
Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position.
SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends.
Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy.
User-generated article site HubPages was one of the thousands of websites hit hardest by Google’s Panda update. But now they claim to have a solution that works: dividing its website into thousands of subdomains. But is this a legit workaround?
The CEO of TripAdvisor Stephen Kaufer said the company’s request to have their reviews taken down from Google Places sites has been ... read more
Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to do when holiday dips (in traffic) threaten to dampen profits.
Local search and directory publisher Idearc has acquired Switchboard.com and other directory assets from InfoSpace for $2 million in cash. Switchboard.com was ... read more