Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet.
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.
Bing has provided access to the code necessary to display its search result images on websites.
The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven.
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page).
Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate.
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.