Web History
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords."
Google Encrypted Search Going Global
Encrypted search is expanding internationally for signed in Google users, Google announced yesterday. That means you can expect to find less search query data thanks to the default secure socket layer (SSL) Google has enabled on searches.
Google News Badges: Now Searching News Has Gone Social
Google News has announced a gaming-inspired program, offering badges for using Google News as your portal for primary news. Google now lets you earn badges and stars in 500 different news categories as you read articles within certain topics.
Twitter Pushes to Monetize with Potential Ad Formats
Despite some of the most rapid growth posted in web history, Twitter has a surprisingly low revenue stream. To fix this, the company is considering multiple ad format possibilities, including using the main Tweet feed for promoted ads.
Google Launches “News for You” – Personalized News Based on Recommendations
For the past few months, Google has been testing new news layouts in the wild. Today, they announced those tests are now ... read more
The Demise of SEO Won’t Be Caused by Personalization
Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience.
Google Enables Personalizes Search for Signed-Out Users
When Google launched personalized search, it was for signed-in users only (and then only when Web History was enabled for the account). ... read more
Google Opens Up About Customized Search
Google is helping its users understand what’s behind customized, or personalized, results (as opposed to Google Custom Search). They’re rolling out a ... read more
New Google Desktop Beta Features Google Gadgets
The Inside Google Desktop blog announced the release of a new version of Google Desktop. The new version’s main feature are Google ... read more
Ars Technica Reviews Desktop Search Tools
Via Greg Linden’s blog, Ars Technica tests and recaps major desktop search tools in Windows desktop search tools. From the conclusion, MSN ... read more
