Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing what people are looking for.
As they have for the past 7 years, Google honored Dr. King with a new Doodle. Coloring the Google logo in a mosaic-like pattern of purple, blues, and yellow, it prominently features a profile likeness of King as the first "o" in the Google logo.
Google CEO Larry Page met with U.S. Federal Trade Commission officials, while Google's Executive Chairman Eric Schmidt was seen with head of the firm's Washington, DC office and former Republican Congresswoman Susan Molinari.
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers.
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to pay-per-click advertising (PPC). You can watch the video interview or read the full Q&A transcript.
Happy St. Patrick's Day! On this day everybody becomes Irish. Even the search engines are Irish today. To celebrate the holiday, Google has "gone green" by posting a St. Patty's Day Google Doodle in select countries, including Australia and Ireland.
Driverless cars could double the efficiency of working parents, reduce parking costs and state licensing revenue, and take millions of drunk drivers off the road each year, according to a new infographic from Aptus Insurance.