YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been "prankvertising" – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success.
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here's how.
The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success.
"I never met a link I didn't like." If that's your approach to link building for large enterprises, read on.