Viral Video Chart
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success.
One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: “Do you really have to blend ... read more
In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers.
Depending on which source you use, either “Volkswagen Commercial: The Force” or “Chrysler Eminem Super Bowl Commercial – Imported From Detroit” was ... read more
Tomorrow, many people will be watching Super Bowl XLV to see if the Pittsburgh Steelers beat the Green Bay Packers. But Nielsen ... read more
In February of this year, I taught a YouTube and Video Marketing Workshop at SES London 2010. Seated in the back were ... read more