Video Marketing
Three ways to up your video marketing game
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience - thanks to the popularity of powerful video marketing platforms - and to increase their sales and conversions. But how easy it is to really see ROI from your video marketing campaigns?
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016.
Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics
Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand.
7 Video Marketing Core Best Practices for Brand Marketers
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results.
5 Ways to Use Video to Connect With Customers
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.
The New SEO: Search Marketing Integration
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model.
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody.
YouTube Keyword Tool and Video Optimization Techniques
Three key steps for optimizing your YouTube videos: keywords, titles, and tags.
Video: The Next Digital Marketing Frontier
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.
