video ads.
Yahoo! Video Becomes #2 Video Site — Just Before Being Shuttered
Frank Watson reported earlier today that Yahoo! Video will close on March 15, 2011. A few hours later, comScore Video Metrix reported…
Coming Soon: Skippable YouTube TrueView Ads
YouTube is set to premiere a new kind of advertising called TrueView, which lets users either choose between three different ads, or…
Only 13% of Visitors to Media Company Homepage Watch Pre-roll Video Ads
Video Sharing Analytics company, Tube Mogul conducted a little investigation to discover “what percent of unique visitors to a media company’s homepage…
YouTube Still Top Online Video Site, but Battle for #2 Gets Intense
The comScore Video Metrix service today reported that 175 million U.S. Internet users watched online video content in September for an average…
Google Gives Sneak Peak of New Video Ad Formats at IAB’s MIXX Event
Yesterday, Neal Mohan, Google’s vice president of product management, and Barry Salzman, Google’s managing director of media and platforms, gave a keynote…
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon
Facebook is turning out to be a major video destination although it’s not what the social site is best known for. Indeed,…
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy…
Google Updates AdWords Editor
A new version of Google’s AdWords Editor has been released. Version 7.6.1’s new features include: Ad scheduling and advanced location targeting Add/Update…
YouTube Tests Skip Button on Pre-Roll Ads
Over at our sister site ClickZ, Zachary Rodgers has the news on a new YouTube test where a “Skip” button is added…
Is YouTube’s Lack of Profitability a Myth? (And If So, Does Google Perpetuate It?)
The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too…