Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity.
Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates.
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust ... read more