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Guide to social media image sizes [infographic]
Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more...
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
8 Ways Content Marketing and SEO Can Work Together
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can…
5 Steps for Infiltrating Communities for Links
Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can…
Protect It or Lose It: 7 Tips for Maintaining Your Brand Reputation
When it comes to online reputation management, the best defense is a good offense. Paying attention to Google Alerts and registering with…
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Tweets Officially Show In Google Desktop Searches
Six months after the deal giving Twitter access to Google's "firehose" of data generated by Tweets, Tweets have started to appear in…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
Navigating The Roadblocks of Content Marketing
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be…
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as,…
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors,…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains,…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR…
7 Content Growth Hacks to Help Drive More Qualified Traffic
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time.…
8 Essential Tools to Simplify SEO for Content Marketing
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here…
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