What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.
The report found that three-quarters of respondents admitted using search engines as a route to their plundered content and that 58% of searches were generic hunts without any pirate tinged keywords. The majority of queries (82%) came from Google.
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways.
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.
President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the most interest in Twitter this year.
Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available.
Media magnate Rupert Murdoch has reportedly backed down from blocking Google and says that he will let tje search engine index his newspapers. In the past, Murdoch has gone so far as to call Google "a parasite" that "steals" his content.