Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context).
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video.
YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads.
According to a new study by Deloitte, about 51% of US consumers are interested in watching and reading content created by others, ... read more
Safa Rashtchy, Managing Director and Senior Internet Analyst at Piper Jaffray & Co., has just reported the results of their latest survey ... read more
When Carl Talked to Barry: Sources Say Time Warner Investor Carl Icahn Has Had Conversations with IAC/InterActive (Ask Jeeves) CEO Barry Diller
According to this Fortune.com story: Time Warner: Is Icahn looking to deal with Diller?, that legenday investor Carl Icahn (controls about 3.1% ... read more