While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists.
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it?
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building."
Based on user feedback, Bing has developed fresh updates for Maps.
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches.
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report.