travel meta search engine
UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs.
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features.
Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action.
Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about living in a consumerist society. But there are still a few search-driven sites making eco-friendly tourism and sustainable travel a reality.
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au natural SEO tips.
SES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry.