This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns.
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a DIY marketing approach.
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
So you have a site, now what? One of the first things you need to do is drive traffic to it, but how?
In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.
Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.
Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money spent on search in the third quarter of 2014.