Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may indicate compromised tracking and how to mitigate the damage to your PPC campaigns.
Remember the tracking cookie Facebook exposed by Australian hacker Nic Cubrilovic last week - the one Facebook disabled? Well, it’s back and it’s doing exactly what it’s meant to do, according to Facebook’s “communicating information” patent.