Top 10 list
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.
Costumes from blockbusters like "Frozen" and "Maleficent" are the most searched Halloween ideas on Google this year.
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond.
Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.
How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.