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Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play."
Unraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY
How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world.
Yahoo Wants to Buy Hulu
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
6 Billion Hours of Video Watched on YouTube Each Month
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and time spent watching videos is up 638 percent.
Google Dumping Clearwire Stake
Google will sell its 6.5 percent stake in wireless Internet service provider Clearwire for roughly $47 million (a discounted stock price of $1.60 per share), according to an SEC filing. Google initially invested $500 million in the company in 2008.
Google Ready to Battle Comcast with Own Cable TV Service?
With a new Google TV software update, more YouTube original programming, and a video/phone service pilot project in the works, Google is reportedly considering giving U.S. cable and satellite TV stalwarts a run for their money.
comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets
The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels.
Bing: Deals, Video Home Page, New Conduit Deal
Bing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also, Bing has teamed with Conduit on making Conduit apps findable through Bing search.
AOL Ad Revenues Drop 20% in Q1 2009
Time Warner, parent company of AOL, has reported their first quarter earnings for 2009 and the news isn’t great for AOL. Ad ... read more
