In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports.
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution isn’t going away, though, so it’s time to understand how it works.
One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A new change to Google Analytics now allows you to see when multiple channels contribute to a goal.
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating ... read more
Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years.