One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results.
Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn't, and some helpful tips.
Search engines use latent semantics to understand where certain keywords should be grouped. Take advantage of this for your SEO efforts when creating website content and improve your rankings.