Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of how many links they produce.
How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.
Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls.
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily.
Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand.