Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
Google is bidding farewell to another batch of products that have failed to catch on. Google Related and One Pass are among the latest products Google announced is sending to live on a farm upstate where they can run and play.
Imagine the unbridled joy last night as RSS publishers went to bed absolutely giddy over massive boosts in RSS subscriptions to their ... read more
Market research firm comScore has launched a search marketing-specific intelligence service, comScore Marketer. Using data collected from comScore’s panel of more than ... read more