When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems.
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your heart sink at the thought of relaying bad news, then this article is for you!
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice.
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split test doesn’t succeed? Here’s what causes experiments to fail and how to gain value from your failures.
Putting together a championship SEM team requires understanding the positions you need to fill; identifying the skills and experience to fill those positions; and finding a great coach or manager to bring it all together. Start winning today.
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust ... read more
Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure.