SocialAds
Beyond Links: Reaping the Long-Term Benefits of Content Marketing
Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you could without a content-based strategy.
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns.
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required.
News Picks: Twitter’s SocialAds Network; Skype vs Fring; Microsoft Tablets To Rival iPad
An overview of some of today’s ad/tech news Twitter’s SocialAds Network Twitter is launching SocialAds, a video ad network forked out of ... read more