SocialAds
Twitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many advertisers unconvinced of social media ads.
Leveraging Twitter & Facebook Ads at #SESChi
Merry Morud from aimClear and TPG’s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads.
Beyond Links: Reaping the Long-Term Benefits of Content Marketing
Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you could without a content-based strategy.
Social Ads Work For Google, Facebook
Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall by 55 percent. So it’s not too surprising that more money will be spent on social media ads this year.
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns.
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required.
Facebook Predicted to Lead Display Ad Revenue in 2015
Online advertisers are learning quickly, effectively adapting to the demands, preferences, and habits of consumers. Analysts have predicted that both social media and display ads will continue to gain momentum as we approach 2015.
News Picks: Twitter’s SocialAds Network; Skype vs Fring; Microsoft Tablets To Rival iPad
An overview of some of today’s ad/tech news Twitter’s SocialAds Network Twitter is launching SocialAds, a video ad network forked out of ... read more
