Social media.
Google Boosts Social Strategy With “Head of Social” Hire; Acquisitions To Be Expected
Google is looking to reshape and boost its social media strategy through the hire of a “Head of social”, GigaOm reported, citing…
Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI
Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of…
Social Media Influence on Consumer Behavior
Steps marketers should take to gain influencer status in social media channels.
PR Professionals Can Use Search to Bolster their Objectives
One of the hot sessions at SES New York 2010 was entitled, “Search, PR and the Social Butterfly.” If you missed it,…
News Search Optimization and Real Time SEO: No More Yesterday’s News
Last week, I reported that six out of 10 news executives think the Internet is changing the fundamental values of journalism. Well,…
Rip Van Winkle: Waking Up to Discover Social Media 101
If Rip Van Winkle had walked into the Hilton New York to attend SES New York 2010, he might not have realized…
Video: The Next Digital Marketing Frontier
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.
Marketers and Search Engine Optimizers Loved SES New York 2010
How do I know that marketers and search engine optimizers loved SES New York 2010? We handed them a microphone at the…
Marketing Management: How to Beat Burnout
Every organization needs a team with a positive outlook and a bigger capacity for long-term success. Here's how to prevent burnout, or…
PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers
On April 1, 2010, PRWeek and PR Newswire issued a press release … that was no joke. It highlighted the key findings…