Social media.
4 Memorable Twitter Campaigns of 2013
As we close out 2013, it's time to take a look back at some of the most successful social media campaigns brands…
How to Plan Effectively for Content Marketing in 2014
A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce…
2014 Social Media Tricks, Tools & Trends
In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become…
From Old School to New School: SEO in Transition
SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger…
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to…
Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's…
SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look…
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…