Social media.
How to Plan Effectively for Content Marketing in 2014
A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging,…
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to…
Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's…
SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look…
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing,…
Facebook Mobile Referrals Up More Than 250% [Study]
New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels…
Google Penguin Got You Down? Work on Customer Service
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do…
Social Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on…
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social…
Content Publishing Tips for Brands From the Experts
Brands publishing news content isn't a question anymore. Brands must master publishing to rise above the competition, get attention from search engines,…
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced…
The Causal Nexus of SEO
Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may…
Do Second Screen Campaigns Have Marketing Potential on Twitter?
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen…
Matching Content to the Customer Life Cycle
By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly,…
6 Tips For Hiring a Real Social Media Marketer
When it comes to hiring social media managers, it can be tough to separate the pretenders from experts. If you're looking to…
Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working…
To Blog, or Not to Blog
Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your…
How to Write Great Content: Because Awesome Content Won’t Write Itself…
We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we…
12 Questions to Separate Social Media Experts From Pretenders
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need…
The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and…
Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance…
There is No ‘New SEO’ – Just a New Fad!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what…
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