Social media.
Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]
The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically was most popular with…
Bridging the Gap Between Social Media and PR
As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's…
Facebook Hashtags: Why It’s Too Early to Declare Failure
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but…
Visual PR Secrets: Content Power Tips and Social Publishing Trends
Today's content is more visual, social and sophisticated. As brands compete to lure in new customers with the right pictures, it's time…
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It's no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study…
Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page…
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
Social Media Competitive Analysis: A Lesson from the Fashion Industry
Want to establish competitive benchmarks that inform best practices for content marketing within Facebook and Twitter? Use these insights to influence your…
U.S. Search Awards Nominations Deadline is This Friday
If you haven't yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so.…
Social Media Automation: A Beginner’s Guide for Small Business Owners
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site,…
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data…
Why Social Media Listening is Important for Brands
Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue…
Egobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done…
5 Ways Social Media Supports All Critical Areas of Any Company
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.…
SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013
Four groups of Canadian marketing professionals are set to converge at SES Toronto for a collaborative get-together with SES attendees, speakers, and…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands,…
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important…
It’s Time to Change the SEO Mindset
The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this…
Klout Expert Answers Go to Top of Bing’s Search Results
As part of a Klout and Bing partnership, answers from Klout's new Q&A feature, “Klout Experts,” will be placed on Page 1…
Nonprofit Marketing: A Quick Start Guide to Fundraising
There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find…
70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue.…
How to Shift From Guest Posting to Content Marketing in 6 Basic Steps
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain…
Nearly 90% of Affluent Consumers Use Social Media [Study]
LinkedIn reports that affluents use social media primarily for professional reasons. One out of every two surveyed use social media to connect…
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